Overview:

Ascriptica allows you to send mass emails to your registrants. This is supported by a new integration with Mailchimp.

Mailchimp is well known for their email marketing capabilities which we’ve relied on for our own mass communication. As they have also stated, Mailchimp an “email marketing platform makes it easy for marketers in any type of business to send professional, engaging marketing emails.”

To facilitate this new process, Ascriptica now allows registrants to opt in/out of mass email communications. If opted in, Ascriptica will sync your registrants with a list you create in Mailchimp. This means you can leverage mailchimp to send out mass email communication to your full registrant list (based on who has opted in) and track the performance of your campaigns using its built-in tracking tools.

The entire process can be done in the following 5 steps:

  1. Generate an API Key
  2. Get a mailchimp audience ID
  3. How to setup Mailchimp to let Ascriptica know someone sub/unsubscribed
  4. Provide Ascriptica with the mailchimp connection details.
  5. Tell Ascriptica how often to keep mailchimp in sync as people opt in/out of mass emails.